Marketing
Imagine…your picture on the cover of leading music industry magazines
Maximize your market visibility… Create a buzz… Build your brand.
Our experienced marketing team excels at developing and implementing comprehensive marketing plans that integrate innovative digital marketing methods with more traditional television, radio, and print media, as well as tour promotion and merchandising strategies.
Our strategic marketing plans include promotions on thousands of music websites, as well as radio, blog and podcasts, licensing opportunities, merchandising, film, television, video, banner advertisement, affiliate opportunities, email marketing, press releases, viral jukebox, DJ promotions, and much more!
Our expertise and connections can help you take your career to the next level.
Strategic… Innovative… Comprehensive… Integrated… Dynamic… Connected
Internet Marketing
Harness the power of the internet! We utilize a suite of innovative digital marketing tools to maximize exposure and sales, generate buzz before a release, while tracking detailed progress of fan interest and sales in real-time.
We work closely with hundreds of digital retail and mobile partners to achieve maximum exposure and feature placement for our artists. Our label website offers “featured artists” positions, and we feature our artists on many other music websites, as well. Our promotional relationships with iTunes, Yahoo, AOL, Sony, MySpace and more also help maximize your market visibility.
We focus on blog and podcast promotions and internet radio servicing, as well as innovative utilization of search engines, affiliates, banner ads, email campaigns and social networks, video sites and viral marketing, including ReverbNation, MySpace, Facebook, YouTube, JukeboxAlive, iTunes, Napster, eMusic, Pandora, Internet radio stations and hundreds of others to enhance your visibility and generate revenue. We’ll also create your website, develop press kits and generate press releases.
Over $2.9 billion in revenue was generated online last year from digital music sales alone in the music industry, and the number of Internet users worldwide now exceeds 1.3 billion people.
We’re here to help you to tap into this huge and growing marketplace of eager fans that want to hear your music!
Radio Marketing
Radio airplay exposure is a key element of our integrated marketing strategy. It is the most effective way to create a demand for your music. We create a customized radio campaign plan for each release. These campaigns include:
- Comprehensive mailing campaigns with up-to-date mailing labels for Terrestrial, Satellite, Online, and Cable Radio stations.
- Advance set-up at radio stations to launch interest
- Radio promotions, and Customized advertising coordination in Industry Trade Magazines.
Tour Promotion
When it’s time to tour, we work directly with Concert Promoters, Radio, and the Internet to maximize our artists’ tour dates. We promote both concert tours and promotional tours. Our tour promotions include:
- Booking on-air interviews and acoustic sets at radio stations
- Arranging for radio station co-presents
- Creating on-air promotions, including contests and cd/ticket giveaways
- Arranging trade magazine appearances and photo opportunities
Merchandising
Our team has over 30 years of experience marketing products and services through the internet, catalogs, direct mail, radio and television. Our expertise in this area has enabled us to generate millions of dollars in revenue selling thousands of unknown or little known products and services through hundreds of websites, and television, radio and print media.
With our expertise, reach and connections, imagine the revenue we can generate with your music, your merchandise and your brand!
Plus… TV, Print, Publishing and MORE!
